CHARLOTTE BRENNAN
Temptress Cider
Cider can sometimes be perceived as a mainly male-dominated drink or a summer women's drink. There are perceptions that it is not a lady-like drink, which is something that the Temptress Cider brand wanted to tackle. They believe no beverage category should be labelled for specific genders and anyone can enjoy them.
This brand is centered around encouraging women to drink more Cider and releasing any stigma that it is perceived as a males drink. The use of the Garden of Eden has a strong focus of temptation and doing things that you’re not supposed to do, which is how Temptress Cider entices women to break from the “norm”. The packaging design focuses on a winding snake that wraps around the bottle. This ergonomic design will be unique for the customer to hold and will stand out on shelves. The purple “After Hours” bottle is a limited edition Cider. The box packaging will either be sold as a pair of bottles or one bottle with a glass. The box has a snake print texture made using the foiling technique and an apple shaped cutout to view the inside content.
Pret Live Brief- Lunch box brief
This pop up is intended to be placed at a festival. Summer is when the most Cider is consumed, especially by women. This means that during the festival season, a pop up bar can be set up in festivals across the country where women can sit and drink the Ciders at the benches whilst sitting in a store resembling the Garden of Eden.
Secret Garden Event
Temptress Cider will also hold private events with the first one being held in the Secret Garden in Nottingham. In these events, there will be Temptress Cider sold alongside other drinks and photo opportunities for all. The attendees will receive a ticket and wristband in the post along with a poster explaining more details about the event.
