This lunch box brief was something that I worked on in my spare time. I designed a mock campaign for Pret, where I created a packed lunch idea. This idea meant that customers could bring in their own containers and lunch boxes to fill food into which in return would reduce the cost of their bill at the checkout. This would be similar to the reusable cup idea that is currently in use and reduces plastic waste to the environment. For this campaign, I used Pret's brand guidelines for my designs so they would blend in with their other work. I also rolled out the designs across multiple assets for a widespread launch. The scamps created for these designs are placeholders for a "future photoshoot" that could happen. However, I do also like the designs as drawings but in future, I would build up the drawings with a few more details included. 

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This campaign comes with its challenges, which I did consider whilst building my idea. Without the wrapping provided on meals, the allergy information would not be included, which would become an issue and potentially a lawsuit. To problem solve this,
I designed some business cards which would contain all of the ingredients and allergen information alongside a QR which would take you to the website with an online version of this information. These cards would be handed out to the customer as the employee boxes up their food.