For my final project of year 1, we were set a 'live brief' for the Ashmolean museum. We could choose what path to go down. I decided upon the packaging brief and the Egyptian section of the museum. I chose the packaging brief because it was something I hadn't tried before and was excited to try. I chose my target audience to be children aged 6-7 and I created lunch packaging for them. I created a character profile for my family including that they are environmentally friendly as I wanted to focus on eco-friendly packaging design.